Amazon has quietly changed the way Prime members users can share benefits with family members. Now the whole service is limited to one other adult and up to four children. Videos also: Amazon Dash is here: Push button, get stuff. Until August 1, friends were able to share the free shipping benefit with family members — or close friends who feel like family — who don't actually reside in the same house.
Those users just needed to family into their own Amazon account which wasn't linked to the subscriber's in any way and could order items and take advantage of free two-day shipping. As a longtime Prime subscriber, I've used that feature to give my husband and my mother free shipping.
Now you can only share Amazon Prime with one adult, four kids
In mid-July, I extended the free shipping to a friend who texts me enough to be considered a sibling. Only the shipping option was shareable to others; Amazon Prime Video access still required logging into the main Prime videos account.
Netflix and HBO Go this was not. Still, for those of us who wanted to make it easy for mom to order from Amazon, it was a nice perk.
That changed on August 1. Free first noted by TechCrunchAmazon's old Prime sharing feature was removed and absorbed by its Amazon Household program. Amazon Household lets users share Prime Video access with one other adult in their house and up to four children.
The new sharing method is better if you're actually in the same house as someone else, because now their login can access Amazon Prime Instant Video too.
The caveat is that you need to authorize the other adult's account, and that also means you can see one free payment adult. That's fine if you're married or living together, but it's probably going to make adult less likely to share free-shipping benefits with someone they don't completely trust. And that's probably the point.
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Amazon's new sharing option will make it harder for those of us who share Prime with people who don't live in our house, with whom we share our banking information already, to get free shipping. The good news is that first anal quest nicole nude you already set-up the Prime sharing feature with other people before August 1, those users are still on your account. How long the grandfathered-in free-shipping will last is unknown, but an Amazon customer service rep told me it would be renewed along with my Amazon Prime membership in January.
Predictably, people on Slickdeals — a forum dedicated to saving fotos amy ryan nude online — are upset about the changes. Since its introduction inAmazon Prime has slowly transformed from a loss-leader into a revenue generator for the e-commerce giant. InAmazon introduced a tier of free movies and TV shows specifically for Prime users.
Moving Prime from loss-leader to revenue driver
Over the years, the service has gained more free features, including Amazon Prime Music, Prime Photos and its new same-day delivery service, Prime Now. The idea behind the service was always to drive additional revenue.
Prime members tend to buy a lot more product from Amazon than regular users. Amazon isn't saying how many Prime users it has, but analyst estimates suggest it has more than 40 million subscribers in the U. Nor did Amazon cutting some of the benefits of its Amazon Mom program.
Amazon Prime is alive and family. Users may have panned Prime Daybut they still bought products in record amounts. It also makes sense that as Prime becomes a viable sustainable business — and not simply a loss-leader to get customers to become frequent shoppers — the company will need to change how easily you can share those benefits with others.
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